I also believe we can expect better results
State of Marketing Report 2024 Product recommendations will also have a more dynamic presentation, which can be much more efficient and, consequently, increase the chances of sales. See Macy’s case, which already uses the solution, making use of AI for retailers and offering more individualized experiences for its customers in the online store. Macy’s delivers a personalized shopping experience with Google Cloud Discovery solutions (Source: Google Cloud YouTube channel) In addition,for “long tail” searches because AI can better understand them.Until then when we used to look for a specific product, these sites generated poor returns. AI-based Inventory Control Another huge feature that Google Cloud includes in their AI offerings, is “shelf check”. Last Friday, Google CEO Sundar Pichai posted on his Twitter account that Algeria WhatsApp Number one of these new AI features would also “use machine learning models to identify billions of products based on visual and text features, helping retailers check their in-store shelf stock”. On the same day, in an interview with the Wall Street Journal, Google Cloud said that this feature should be available in the coming months.
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Reinforcing Pichai’s post, they also claim that the algorithm will be able to detect and verify the availability of packaged products still on the shelves through the images captured by the cameras installed in the physical storage locations. The solution would solve a current problem for retailers who currently control availability updates manually with little security, and who do not always carry them out in real time. As a marketer, staying on top of the latest trends and best practices is crucial. That’s why I personally subscribe to The Beat, Rock Content’s interactive newsletter. It’s my go-to source for all things digital marketing, and I think it should be yours too.
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