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Perhaps the most in a company. For this reason, they will constitute an essential tool for the commercial director. Thanks to this instrument, he will be able to guide his subordinates towards the desired profitability . The strategies, on the other hand, may be chosen based on the information management procedures that allow managing the commercial scorecard in a reliable, fast and segmented manner. In conclusion, the purpose of the commercial scorecard is to achieve efficiency.


The operation of the company's sales department. In order to achieve this objective, the global vision and perspective that this technological tool facilitates is required. Its features allow deepening in details, correction of deviations and moible number data redirecting strategies, in order to obtain improvements in the field of sales. Seneca said that there is no favorable wind for those who do not know where they are going. This sentence is perfectly adapted to the poise.



That a commercial director must show in times of crisis. Not surprisingly, Spain is going through one of the most persistent and hardest in its history, since 2008. This has not prevented the most competitive companies from seeing it as an opportunity to improve their structures and deal with it. These would be the cases, for example, of Mercadona and Inditex . This overview and adaptable to specific situations undoubtedly helps the commercial scorecard.