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Your target groups determine the social media channels. Never your content. And so youth, millennials, job seekers, families with young or older children, seniors, starters, entrepreneurs, administrators and the media all have a favorite channel. Agree, they can also be reached through other channels, but again: you only get structure by choosing. And you long for structure, right Social media blocks. What if really all subjects are equally important l is also a choice.
I dare say: your strongest choice. As became clear in the previous example: not every message is relevant for everyone. And therefore does not have to be 'just in case' on every channel. You already have dozens of important topics. And this year that list is growing even photo editor faster with reports about the impact of energy, the reception of refugees and the changes from the new city council. How do you divide all those topics over energy, sustainability, enforcement, city council, waste, civil affairs.
Care, public space, vacancies, news, permits, money, the environment. Help! How many days are there in a week again Also read: How do you develop an agile social media strategy So the art of omission. Now that you have divided the different target groups across the channels, you can collect the content themes from the target groups. Your structure is becoming clearer: the ideal themes and target groups for each social media channel. What if the organization likes to interfere in everything you publish “Could you put this message on LinkedIn and Facebook.
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發表於 2023-10-8 17:29:55