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Make it better. Have a clear idea of the conditions under which you will have to work and from whom you will take bread I mean competitors , yes, yes take it away , not share it. An effective way to do this is to make the product better than the competition. You can always do better! Richard Branson If you don t know who it is , then I advise you to find out! Remember Your idea is not the best in the world! You have competitors! You can easily study the market using social media. On thematic forums you can learn about domestic cuisine. In business networks, you can look at the competencies of specialists in your field , as well as directors of large companies. Go ahead , study! Be different from your competitors! You know everything about your industry. Now is the time to not be like everyone else. Be different or die! Jack Trout If you don t know who it is , then I advise you to find out! . Be unique. There may be thousands like you , but only you should be chosen.
Why This is what you should tell your consumers. . Be the first. If you are photo editing servies not unique , then be the first. Example The first sushi bar in the city of N. . Be the only one. If you weren't the first , then be the only one. Example The first laundry that cleans clothes rather than rummages through them. . Sell value. People don't need your product. People need what they can get with it. Example I don t sell hats , I give warmth. Do you feel the difference? . Sell a lifestyle. The consumer can and does need your value. You must show how to live. Example after eating you need to brush your teeth or chew Orbit. Apple tells us about universal convenience and harmony. How not to be different world class quality! How to be different live on the bright side.

On popular social networks you can see who is advertising how , what promotions are trending and what product is the priority of industry leaders. Go ahead , learn to be different from everyone else! In the next section of the series, I will tell you what it means to hear and listen to a client. See you! Andrey FinokhinHashtags of Kazan and Tatarstan on Instagram Hello! I am Denis Suprunov, expert on promotion of FriendMedia On September , the first citywide exhibition of Instagram photographs of Kazan residents , organized by us as part of the social and patriotic project I Love Kazan , completed its work . I summed up the work done. In particular , I was interested in the results of promoting the ilovekazan tag on Instagram.
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