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Email marketing focuses on the second stage of the inbound funnel You’ve attracted potential customers so it’s time to share more targeted content For example you could send a welcome sequence to new prospects or share new blog content that would be useful to them Social media marketing Social networks are great for attracting and engaging potential customers because they allow two-way communication How inbound marketing differs
from outbound marketing Outbound strategy involves delivering your Rich People Phone Number List message to your customers Think door-to-door salesman or cold caller Another feature is that many outbound strategies are designed to sell products or services as quickly as possible, such as direct mail Inbound marketing on the other hand lets the customer decide the business relationship Companies often share content online that consumers find during active searches For example,

a customer looking for advice on improving their home might find a helpful article from a local home improvement company If they find the content useful, customers can share their email address with the company to receive additional home improvement information Companies can then share targeted content with new prospects to drive them through the marketing funnel But why should you
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