After all, how to create a persona?

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To create a persona, it is important to analyze the company’s objective in relation to its consumer audience.

When developing a product or se Chinese Overseas Asia Number Data rvice, brands already operate within a specific niche.

For example, the sporting goods brand Quechua: despite being popular, it has a niche for outdoor sports such as camping and hiking.

Learn the 3 main strategies for creating a persona for any brand:

1. Analyze collected information
It is worth carrying out opinion polls on the company's websites and social networks to get closer to the real customer and understand their expectations.

Marketing teams have always carried out this type of study to guide their strategies – even when advertising was solely and exclusively on television.

2. Gather as much data as possible
There are ready-made databases that are available for consultation, among other methods that each organization can choose.

Therefore, whether or not you use data automation systems, gather everyone you need.



This information is valuable when creating the ideal persona for each company.

3. Structure the persona
After collecting relevant information about an audience, other points are analyzed to structure the profile, such as:

Age group;
Social class;
Lifestyle;
Purchases historic;
Expectations;
Frustrations;
Gender;
Beliefs;
Behavior on and off the internet;
Challenges;
Socioeconomic level;
Education level;
What social networks are you present on?
Where do you look for information;
Where are you in the sales funnel?
Your client is right there!
The persona is your customer sitting next to the salespeople and answering all the necessary questions.

Physical traders have been working with this type of technique for a long time, despite using more archaic ways.

Using this technique guarantees better communication with the public. In addition to ensuring the company has a clearer understanding of its consumers.