Inventory In a recent IAS study it was observed that of ad buyers are currently in the process of implementing supply route optimization as of their advertising budget is managed programmatically Why are they so keen to optimize supply routes In programmatic the number of paths you can take to reach your goal is completely incomprehensible by human standards so you need an algorithm to filter out expensive and non transparent options Faced.
With the problem of multiple paths for the same advertising Phone Number List inventory the SPO aims to optimize the quantity and quality of these paths As a result ad buyers are able to identify the right channel to bid and win inventory in a cost effective and transparent manner To learn more IAB recently developed a Supply Path Optimization Guide for stakeholders looking to adopt SPO into their business and marketing activities Why is the optimization of supply.
Routes important First of all we need to digress a little and brush selling ad inventory in programmatic Know or review waterfall and header bidding Initially when programmatic became the preferred method for purchasing digital inventory advertisers choice of supply path was limited The traditional waterfall model dictated to buyers which providers to use to reach their target audience Advertisers were often unable to.
發表於 2023-12-2 16:46:42
