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Like other sectors, pharmacies have been adapting their marketing strategies to the online environment. Digital marketing for pharmacies is a very viable option to increase income and also the audience that a business with these very specific characteristics can access.
According to the II Market Study of the Digital Presence of Pharmacy in Spain, only 12.63% of pharmacies (about 3,159 establishments) are present in the online world. And of these, more than a third has an irregular presence (37.35%).
Taking into account that online sales in the pharmaceutical sector continue to grow, it seems logical to invest in specific digital marketing actions for this sector.
Why carry out a digital marketing strategy for pharmacies?
The great online competition that exists today makes it essential to differentiate yourself and position yourself in search engines to attract more customers. Having a website without an online strategy that gives it visibility is comparable to not having one.
Digital marketing strategies do not have to be focused Mexico Mobile Number List only on pharmacies that sell online, but also on those that combine online and physical presence, with a product catalog, a presentation website, etc.
Without a doubt, digital marketing strategies must be aimed at attracting users who end up purchasing on the web or in the physical store . And the way to achieve this is through a digital marketing strategy that allows us to:
Improve visibility . There are different actions that can be carried out to improve visibility: enhance social networks (show the pharmacy's products on them, give advice and, ultimately, create a community), improve positioning to appear in the top positions of the search engines, or improve the user experience on the pharmacy website through a custom web design .
Get more traffic. With a website and a good digital strategy we will reach more customers. To do this, the strategy will try to improve the usability of ecommerce, provide useful information to customers and guide them in the purchase of products.
Increase customer loyalty. Sharing interesting and valuable information on the pharmacy website or social networks, along with exclusive promotions, will make customers turn to the online pharmacy when they need something and are aware of the offers.
Achieve greater profitability. Maintaining a website or a social network profile costs very little, does not expire and will multiply clients. Therefore, it can only be profitable.
Digital marketing strategies for pharmacies
Whether you choose to create an online pharmacy or an online parapharmacy, or if you only create a pharmacy website to inform and show the products that customers can then purchase in a physical location, it is essential to have a digital marketing strategy. .
Below we present some online marketing techniques that can make a difference as long as they are applied by a digital marketing agency.
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發表於 2024-2-29 14:13:57