|
It is stated that. Reference: Official Google Webmaster Blog | Towards mobile-first indexing Furthermore, according to data from the Ministry of Internal Affairs and Communications (*), more people use smartphones than PCs to search for something on the Internet. In particular, among people in their 20s and 30s, PC usage is in the low 70% range, while smartphone usage is in the low 90% range. *Reference: Ministry of Internal Affairs and Communications | 2018 Edition Information and Communications White Paper | Expansion of Internet Use In this situation, if the conventional SEO evaluation criteria is PC pages, there is a possibility that pages that are different from the search intent will be displayed higher in search results for mobile users.
As a result, there is a gap between the needs of mobile users and search results Oman Phone Number Data which could ultimately go against Google's philosophy of ``putting user convenience first. Please also refer to the following articles. Understanding Google's true intentions and delivering high-quality content to users Significant improvement in bounce rate! “Mobile compatible” from the user’s perspective Which sites are affected by mobile-first indexing? So Mobile-first indexing is a change that makes smartphones the main evaluation target, so sites that operate only on PC pages or sites that are half-heartedly compatible with smartphone pages will be greatly affected.
For example, if the main content or structured markup is significantly different, or if there is a large difference between the content displayed on the PC page and the smartphone page even with responsive design, you will need to consider making changes. Until now, the content of PC sites was the main subject of evaluation, so there was no problem if important content was provided on the PC page but not on the smartphone page. However, if you want to receive the same evaluation as before, it is essential to create a site where there is no difference between the PC page and the smartphone page. If only PC pages exist, the content of PC pages will continue to be evaluated. However, it is essential to consider whether it is easy to view and use for smartphone users, so it is a good idea to prepare a smartphone page if possible.
|
|