Don't forget the "marketing" in "content marketing

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If the information in your content is outdated or you can update it with a fresh perspective, do it now. In any case, outdated information content may not provide an optimal experience to users. Therefore, Google will not rank such content higher. Off-page SEO checklist If you want to achieve SEO success in 2020, you can't turn a blind eye to off-page SEO factors. There's a lot to do off-page, not just link building. Let me explain each one. 37. Analyze the link profile of competing sites Without knowledge of the link profiles of your competitors' sites, you won't be able to develop a strategy to outsmart your competitors. Just as you would spend researching the content of your competitors, you should dedicate resources to analyzing your link profile. Backlink analysis tools allow you to analyze the link profiles of your competitors' sites. It will give you an idea of ​​the quality and authority of links pointing to your competitors' sites. 38. Perform link intersection analysis Are there any links that link to a competitor's site but not to your website? Link cross-link analysis will give your website the opportunity to gain links that your competitors already have.

The backlink analysis tool allows you to select up to 5 domains and see data on which domains building opportunities should are linking to competing sites. If all of your competitors' sites have links, but only your website does Belgium Phone Number Data not, this is a good time to ask them to add a link. 39. Make a mention without a link a link If you have a PR team that handles press coverage, there's a good chance you'll find articles that mention your business but don't link to it. This is called a brand mention without a link. Brand monitoring tools can help identify unlinked mentions. You can also refer to this guide to learn how to request a link. 40. Discover new link building opportunities New link  always be explored and implemented. However, this takes time.



I strongly believe you should always be looking for opportunities to build great links, but with the right tools you can reduce the amount of effort it takes to do so. Link building tools are very simple and straightforward, and they continually show you new link building opportunities. Look at that data and discover websites you can approach. In just a few minutes, you'll be able to identify new link-building opportunities and incorporate that information into your strategy. 41. Google My Business Setup and Optimization Off-page elements are more than just links. Of course, it is an important ranking factor. If you run a local business, registering for Google My Business is essential. Otherwise, you will lose visitors to competing sites.