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Do not hesitate to ask your own customers during this stage, by sending questionnaires, or telephone interviews. Also consult your salespeople , who are best placed to know the profile of your customers, since they are in direct contact with them. Once all this information has been collected and analyzed, you will need to be able to perfectly understand the problems of your potential customers . This in-depth knowledge of your audience will allow you to produce interesting content, worthy of arousing the interest of your prospects who will soon be converted into customers.
Consider the purchasing process Phone Number Data Now that you have identified your audience, it is a matter of offering them content based on their buyer journey . This other marketing concept designates the three stages of the purchasing process: Awareness / Discovery : Your persona realizes that he is facing a problem, but has not yet formulated it. This is the awareness phase. Consideration / Evaluation : Your persona has formulated their problem and is looking for concrete ways to solve it.
This is the consideration phase. Decision / Purchase : Your persona is decided to take action, he compares the different solutions available to him before deciding. This is the decision phase. Depending on their purchasing phase, your target does not have the same needs or the same state of mind. You must therefore be able to offer content adapted to each stage , to support your persona in formulating their needs until the actual purchase.
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發表於 2024-3-9 15:31:00