|
In addition to using words like: new house for sale, housing projects, another type of keywords that I recommend you can use are those related to geo-located searches, for example: New houses in Buenos Aires Housing projects in the north You can be even more specific and include words where people inquire about real estate projects in neighborhoods, areas and important areas of a city, for example: Houses in chapinero Apartment project in La Molina A viable option is to use brand campaigns, that is, using the name of the project or real estate agency as a keyword, especially if competitors are using your brand to advertise on Google.
In my experience, brand words generally have low costs Korea Phone Number Data in terms of CPC, a good CTR percentage and high conversion levels, which provides data to the campaigns. from your campaigns To sell houses and apartments with Google Ads you can create custom audiences with the search term that people use when searching for this type of product. Not only must we include search terms, the tool also allows us to add competing websites, in this way we provide more information to Google so that it can identify the audience you want to impact with the ads.
In addition to the custom audiences, I suggest you try these audiences that you find in the following routes for some time: Edit audience segments section: Explore >> What they are actively looking for or planning >> Events >> Buying a house. Edit audience segments section: Explore >> What they are actively looking for or planning >> Events >> Marriage. Edit audience segments section: Explore >> What they are actively looking for or planning for >> In the market >> Real estate These are recommendations, you must clearly include audiences aligned with your buyer persona and objectives of your campaign. Advertisements and resources for the sale of houses and apartments Create your ads.
|
|