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Here are a few places to include keywords on your website In helpful blog posts In the page URLs In title tags and meta descriptions SEO vs. SEM - highlights of title tags and meta descriptions. On-page SEO also means adding internal links that point from one page of your website to another. Those internal links help search engines and people! navigate your site. optimization refers to all the things you do outside of your own website to tell search engines that your pages belong at the top of search results. Link building a.k.a. getting backlinks from trusted websites and growing your presence on business directories like.

Google Business Profile and Yelp are important parts of off-page SEO. SEO vs. SEM - screenshot of wedding photo editing service  Google's local -pack results Optimizing your Google Business Profile will help you get a spot on the coveted Google -pack. The more often your business is referenced on high-value websites, the more the likes of Google trust it enough to share it. Technical SEO Technical SEO involves optimizing your site for mobile devices, as well as improving site speed, crawlability, and indexing. Basically, it’s everything you do to help search engines navigate and understand your site.



Most technical SEO starts with an SEO audit. That clues you in on what’s working and what’s not optimal about your website so you can make improvements.  Want to know how your website SEO is performing? Try our free website grader to get your score! What is SEM? Search engine marketing includes everything we’ve mentioned about SEO plus pay-per-click PPC advertising strategies that drive traffic and leads from paid ads on search engines. SEO vs. SEM - screenshot showing paid and organic results Since we’ve already covered the SEO part of SEM, let’s review PPC.