How can you prevent emails from ending up in the spam folder?

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The best way to do this is to address your recipient by name. To ensure that your emails are not classified as spam, you should be careful to avoid terms that are suspicious of spam . These include, for example, words like “free” or “cheap”. Test your subject lines. You can use different subjects for an email and then analyze which one gets the higher open rate. Subject line ideas and inspiration Why not rely on tried and tested methods? Many subject lines follow the same pattern.


The simple reason is that these patterns work particularly well. You don't always have to reinvent the wheel. As a small suggestion, here we present possible variations on how you can structure your subject line. Subject line examples Raise Phone Number awareness of threats If you want to spark curiosity, the best way to do it is to listen to your customers' concerns . Formulations like these are suitable for this: How safe is are Many people initially find it difficult to find the right wording. But the rule here is: practice makes perfect. Over time, the phrases will come to mind on their own. If you follow the tips and ideas above, you can't go wrong. Do you want to improve your email marketing and need support? Our experts from the email marketing agency Advidera are here to help you.





Contact us now and arrange a consultation! Frequently asked questions Why is a good subject line so important? Of course, email marketing only works if the emails are actually read. The subject line provides a first impression of an email and is crucial for whether it is opened. How long should a subject line be? Subject lines shouldn't be too long. A length of 50 to 60 characters has proven to be effective.You can ensure that your emails are not classified as spam by avoiding typical spam terms and using no more than 2 prominent punctuation marks. Author's image universal Stefan Begemann Writing has always been a great passion of mine. I simply enjoy researching different content and processing it into exciting and informative texts. I was then able to further develop these skills through my studies in media and cultural studies.